The Ultimate Bull Fighter or UBF was created over a decade ago to promote a sport called freestyle bullfighting which is a derivative of the traditional western sport of rodeo. In freestyle bullfighting, a bullfighter competes for 60 seconds against a fighting bull in effort to score points for maneuvers performed during the 1 minute competition. Unlike traditional bullfighting, the animals are not harmed or killed and bullfighters are judged solely on their ability to perform dangerous stunts as close to the bull as possible without getting hit by the bull. This sport has rapidly gained in popularity over the last decade and is now more popular than ever.
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